Pizza Hut's Hot Dog Crust Is Its Biggest International Hit

Say what you want about the hot dog crust, but it’s the most popular specialty pizza globally for Pizza Hut.

Charlie Riedel / AP

When Pizza Hut confirmed Wednesday that it will bring its hot dog crust pizza to the U.S. this month, responses ranged from pure elation to curiosity and horror.

But while some in America didn't know how to react, the hot dog crust is already an international sensation. In fact, it's the company's best selling specialty pizza internationally, Pizza Hut Global executive chef Wiley Bates, III told BuzzFeed News.

Pizza Hut

The first country to get Pizza Hut's hot dog crust was South Korea in the late 2000s. It then made its way around the world, often as a limited time offer, sating international consumers' appetite for products that captured their (perhaps distorted) vision of Americana. "They love a little taste of America," Bates said.

Such perceptions have led Pizza Hut to put cheeseburgers and Philly cheese steak on pizzas around the world. In that contest, bringing together pizza and hot dogs seems like a no-brainer.

But the very American-seeming hot dog crust is arriving late in the U.S. Even Australia got there first.

---

View Entire List ›

Pizza Hut's Hot Dog Crust Is Its Biggest International Hit http://ift.tt/1FMzIn7